Side2

Side2 has built a strong reputation through numerous high-profile projects, particularly in public spaces and cultural institutions:

Side2 is a specialized Czech graphic design studio founded by designers including Tomáš Machek. The studio focuses on creating comprehensive visual systems, branding, exhibition graphics, and editorial design. Their approach is characterized by high functionality, clean typography, and a "less is more" philosophy. Key Projects and Expertise Side2 has built a strong reputation through numerous

Creating systems that are functional, sustainable, and capable of evolving with the city, as demonstrated by their work on Prague’s navigation. Key Projects and Expertise Creating systems that are

The studio designed the "Vladimír Holan: Spisy" book edition and worked on dTest magazine. Design Philosophy Their philosophy involves: Using research

Side2’s work emphasizes "clarity" and the organization of information over "exaggerated visual gestures". Their philosophy involves:

Using research, prototypes, and user testing (e.g., at the Palmovka metro station) to ensure usability. Selected Portfolio Highlights Grand Prix Architektů 2023 (Visual Identity) Radlická—Výmolova navigation system Terminál Smíchov navigation system Art Index Pop-Up Invalidovna (Exhibition Graphics)