This merger combined two of the most respected names in the industry, streamlining education for personal trainers and group fitness instructors under one parent company, . 🤝 Strategic Consolidation

: Most major gym chains (like 24 Hour Fitness and Lifetime) prioritize NASM/AFAA certifications.

: The merger pooled financial resources to develop advanced virtual coaching and digital learning tools.

The union brought significant upgrades to the AFAA curriculum by leveraging NASM’s scientific research.

: Members gained access to a broader library of Continuing Education Units (CEUs) .

: They now certify professionals in over 80 countries .