The music video thrives on an ironic juxtaposition of high fashion and bootleg culture. Rather than renting out a standard high-end mansion or luxury storefront, Famous Dex and A$AP Rocky take over a gritty, local flea market.
The aesthetic is dictated by A$AP Rocky’s creative collective, AWGE. AWGE is highly regarded in the hip-hop space for pioneering a gritty, lo-fi, yet meticulously edited style.
The visual starts in a dimly lit back office where Famous Dex and a group of women are seen counting thick stacks of cash. Famous Dex - Pick It Up feat. A$AP Rocky [Official Video]
The song relies heavily on a soulful sample of Cissy Houston's "Nothing Can Stop Me" flipped into a bouncy trap beat. The video captures this by contrasting Dex’s erratic dancing and uncontrollable energy with A$AP Rocky’s famously smooth, unbothered demeanor. To help me tailor any further analysis for your paper:
The palette bounces between the grim, yellowish hue of indoor fluorescent flea market lighting and bright pops of eccentric color from the rappers' designer clothing. The music video thrives on an ironic juxtaposition
True to the AWGE brand, the video is scattered with psychedelic transitions, digital artifacts, and editing techniques reminiscent of old VHS tapes or camcorders mixed with modern rapid-fire cuts. 💡 Key Themes & Cultural Impact
Both artists are known as massive fashion lovers. By placing authentic high-fashion pieces (like Rocky's fur and Swedish Acne jacket) inside a warehouse filled with bootleg goods, the video plays on the concept of "street cred" and the accessibility of fashion. AWGE is highly regarded in the hip-hop space
Dex makes his way out onto the flea market floor, scoping out a wide array of clothing items, cheap accessories, and knockoff designer bags.