: Co-founded by Prince Harry , this campaign uses the personal grief and mental health struggles of high-profile figures to challenge the stigma of mental illness and encourage open conversation. Strategic Impact of Survivor Stories
: A viral social media phenomenon in 2014 that combined a physical challenge with survivor storytelling. It raised over $115 million for research by allowing participants to briefly experience the physical "shock" similar to symptoms of the disease. : Co-founded by Prince Harry , this campaign
Awareness campaigns utilize personal narratives to achieve several critical goals: : Co-founded by Prince Harry
