Here’s a look at the three major shifts redefining how we consume—and live inside—media today. 1. The Rise of "Agentic" Media
Major brands are shifting budgets from traditional ads to "immersive storyworlds". Universal Studios and Disney are pioneering hybrid reality sets where visitors’ digital avatars perform alongside live actors in real-time. Here’s a look at the three major shifts
AI has moved past being a "cool trick" and is now the operating layer of the industry. While 2024 was about chatting with AI, 2026 is about AI . Universal Studios and Disney are pioneering hybrid reality
Thanks to WebXR, high-fidelity AR/VR experiences can now be launched directly in a browser—no clunky app downloads required. Thanks to WebXR, high-fidelity AR/VR experiences can now
We’ve seen the debut of the first "AI actors," like Tilly Norwood, sparking massive industry debates about the future of human human talent. 2. The Death of the "Flat Web"
2026 Media & Entertainment Industry Outlook | Deloitte Insights
The boundary between a screen and a space is dissolving. In 2026, the internet is no longer a page you browse; it’s a place you inhabit.