: Tools like Sora and Runway allow creators to generate high-quality scenes with simple prompts, significantly reducing barriers to entry for complex visual storytelling.
: VR remains the fastest-growing E&M segment, with global spending projected to reach $7.6 billion by 2026, driven primarily by gaming content. 3. Evolving Consumption Habits (Gen Z and Beyond)
: Audiences have moved away from major outlets toward niche communities, podcasts, and creator-led channels. In this environment, relevance is more valuable than broad scale.
2026 Media & Entertainment Industry Outlook | Deloitte Insights
Media consumption is now predominantly mobile, with 60% of stream viewing occurring on phones and tablets.
The industry has shifted toward hybrid models that prioritize recurring revenue and direct-to-consumer relationships.