Wizkid 's "Bad to Me" official video, directed by and released in October 2022, is a retro-themed visual that explores themes of fame, secret desire, and the interplay between public persona and private intimacy. Serving as the lead single for his fifth studio album, More Love, Less Ego , the video uses a meta-narrative structure to showcase Wizkid's evolution as a global superstar. Narrative Structure and Setting
: Its release sparked significant online debate regarding the influence of South African amapiano on the Nigerian music scene.
: A central plot point involves the show's producer (the showrunner) being Wizkid’s secret lover. They exchange knowing glances and eventually escape the set together to a party behind a pool hall. Wizkid - Bad To Me (Official Video)
: Critics noted the video's diverse casting and international setting as a metaphor for the album's broad sonic influences, which blend Afrobeats with South African amapiano.
: Joel Honeywell utilized lighting and retro aesthetics to create a mid-20th-century broadcast feel. Wizkid 's "Bad to Me" official video, directed
: Produced by longtime collaborator P2J and Sammy Soso , the track features signature amapiano log drums and layered percussion. Impact and Reception
: It received a nomination at the 54th NAACP Image Awards and contributed to the song's platinum certification in Nigeria. : A central plot point involves the show's
: In the closing scenes, Wizkid is seen at a bookstore/cafe reading a magazine with the headline "More Love, Less Ego". Two women nearby fail to recognize him as he sips tea, symbolizing a desire for a normal life away from paparazzi and the constant scrutiny of showbiz.