: WILLOW utilizes unconventional typography, such as angle brackets and inconsistent capitalization in song titles (e.g., ), to emphasize a refusal to be defined by standard industry rules.

The visual identity of the album is defined by its raw, chaotic energy:

: The visual for "maybe it's my fault," directed by Dana Trippe , captures an "angsty energy" that mirrors the song's internal conflict over who is to blame for a failed romance. Key Thematic Pillars