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Consumers, especially younger demographics, increasingly consider both streaming services and social media video (TikTok, YouTube) as "watching TV".

Generative AI is shifting from a novelty to a necessity, enabling personalized content, improved recommendations, and efficient production. wikipornxxx,com,tube,old,ctr,page,1,html

Digital media led with over 52% revenue share in 2025, with streaming platforms continuing to advance. especially younger demographics