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When mature women do appear, their roles often fall into narrow, ageist tropes.

: Female characters begin to "disappear" after age 40. On broadcast programs, the percentage of major female characters drops from 42% in their 30s to 15% in their 40s . wife matur milf

: Women over 50 account for only about 8% of onscreen time on television. When mature women do appear, their roles often

: Older women are four times more likely than older men to be portrayed as senile (16.1% vs. 3.5%) and significantly more likely to be shown as feeble or homebound. When mature women do appear

: Older characters, especially women, are rarely given romantic storylines compared to their younger counterparts. Additionally, women over 40 are less likely than men to be shown having a career.