Who Buys: Stocks

Across town, a giant building houses , an institutional investor. They manage massive amounts of money for thousands of people through mutual funds and pensions. When they buy SparkSync, they buy millions of shares at once, which can actually change the stock's price . The Bargain Hunters (Value Investors)

In the busy town of Marketville, everyone is talking about the new tech company, . The local stock exchange is buzzing because everyone wants a piece of it, but they are all buying for different reasons. The Everyday Savers (Retail Investors)

First, there is . She is a retail investor , a regular person using her own savings. She buys a few shares of SparkSync because she uses their app every day and wants to build a retirement fund. She’s a "buy-and-hold" investor, planning to keep her shares for years . The Heavy Hitters (Institutional Investors)