Who Buys Motorcycles Apr 2026

Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models.

Below are key papers and reports that detail "who buys motorcycles": who buys motorcycles

: The median age of owners has risen from 27 in 1985 to 50 in 2026. though association members often average higher

: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 . who buys motorcycles

: Women are the fastest-growing demographic, making up 19% of all owners and 26% of Millennial owners.