This cult-classic formula is neither a lipstick nor a gloss but a creamy liquid that sets to a silky matte finish.

: Beauty vloggers on YouTube praise it as a potential high-end dupe for its creamy, high-saturation pigment.

This is a fan favorite for its powdery-matte finish and adorable heart-adorned case.

: Over 670 users on shopping platforms highlight its long-lasting performance, noting it stays vibrant even after eating.

: Reviewers from Our Beauty Cult describe it as more velvety than a true matte, making it extremely comfortable for long-term wear.

A newer "next-gen" click-pen lipstick that focuses on a blurred, soft-focus finish.

: Instagram reviewers enjoy the "low maintenance" nature of this lipstick, noting it doesn't crack or feel heavy.