: Major players are moving away from broad content libraries toward high-value, "eventized" content. This includes a resurgence in M&A activity, with deal values expected to exceed $80 billion in 2026 as companies seek scale and improved unit economics.
In 2026, the strategy for entertainment and media content acquisition is shifting from a pursuit of volume to a focus on . Media companies are increasingly acting as selective "buyers" of technology and premium content to consolidate their market positions and combat streaming subscriber plateaus. Key Content Acquisition Trends
: "Opposites are attracting" as traditional streamers and social platforms merge strategies.
: Live sports remain the strongest "attention engine," driving fierce competition for broadcast and streaming rights as a primary differentiator for platforms.
2026 Media & Entertainment Industry Predictions Report - AlixPartners
