: Build toward a clear punchline or payoff. Keep the editing tight—don't overdo effects; prioritize story over polish.
In a fast-scrolling environment, you have roughly to stop a viewer from swiping past. Video viral
: Start with an action or a "pattern break" that defies expectations. : Build toward a clear punchline or payoff
: Cut the video immediately after the payoff to keep retention high. Once viewers sense the story is over, they swipe away. they swipe away.