: Jean-Luc Mélenchon (LFI) and Marine Le Pen (RN) used the platform to capture nearly 60% of the youth vote collectively.
Digital 2022: France — DataReportal – Global Digital Insights Tiktok hits France 2022
: One of the most ubiquitous memes of 2022, featuring the singer chewing gum, dominated French feeds during her tour. 4. Commercial Impact : Jean-Luc Mélenchon (LFI) and Marine Le Pen
The 2022 French Presidential Election was a watershed moment for TikTok's political influence. featuring the singer chewing gum
The launch of and the integration of e-commerce transformed how French users shopped.
: The audience leaned slightly female (56% women vs. 44% men), a trend that became even more pronounced in older age cohorts. 2. The Rise of "Political TikTok"