W... — Think Like A Chief Innovation Officer And Get

On Tuesday, Marcus walked into the R&D lab. The lead engineer, Sarah, proudly presented a new smart-home sensor. It was sleek, white, and worked perfectly 99% of the time. "It’s boring," Marcus said. The room went silent.

The board had hired him to save the company from a slow slide into irrelevance. His first decree wasn’t a budget cut or a new software stack. It was a philosophy: The Day of the "Broken" Prototype Think Like a Chief Innovation Officer and Get W...

Marcus sat back in his chair. He had realized that being a Chief Innovation Officer wasn't about having the best ideas. It was about creating a space where the "Wild" ideas weren't hunted for sport, but nurtured for the future. On Tuesday, Marcus walked into the R&D lab