Different: Think

It encouraged users and employees to embrace originality and challenge the status quo rather than just following the crowd.

Created by TBWA\Chiat\Day , it is credited with reviving Apple’s image during Steve Jobs' return by positioning the brand as a beacon for creative visionaries. 2. Drafting Features in CAD Software Think Different

Launched in 1997, "Think Different" was more than just a slogan; it was a brand "feature" that redefined Apple’s identity. It encouraged users and employees to embrace originality

In technical design (CAD), a "Draft" feature is a tool used to apply a taper to the faces of a 3D model. Think Different