The Weeknd - Often (nsfw) -

The official video, directed by Sam Pilling , is a masterclass in voyeuristic cinematography.

Does "Often" represent the peak of Abel’s dark R&B era, or did he perfect this vibe later on After Hours ? The Weeknd – Often Lyrics - Genius The Weeknd - Often (NSFW)

: Built on a deep, ice-dark bass and a haunting Turkish vocal sample , the track creates a "night time is the right time" atmosphere. The official video, directed by Sam Pilling ,

"Often" was a major turning point that proved The Weeknd could bring his "sordid" and "unsettling" themes into the mainstream without losing his edge. The official video