The official music video for by The Verve, released on June 11, 1997, is one of the most enduring visual representations of the Britpop era. Directed by Walter Stern , it features lead singer Richard Ashcroft walking down a busy sidewalk in Hoxton, London , without ever breaking his stride or altering his direction. Visual Concept and Themes
The video is a direct homage to Massive Attack's 1991 video for "Unfinished Sympathy".
Deep Song Breakdown, “Bittersweet Symphony” By The Verve
