Talk less and listen more. The 3 Rules to Stop Getting Lied To 1. Stop Pitching, Start Investigating
As a founder, you are looking for "the truth, not a gold star". If a potential customer tells you they don't care about the problem you're solving, that is a . It saves you months of wasted effort. Look for "zombie leads"—people who give lukewarm compliments but never commit. How to Know If It’s Working: The Commitment Test The Mom Test
"How many times did you go to the gym last week?". 3. Love the "Bad" News Talk less and listen more
You have a "million-dollar" idea. You run it by your friends, your colleagues, and even your mom. They all say the same thing: "That's amazing! I’d definitely buy that." If a potential customer tells you they don't
Talk less and listen more. The 3 Rules to Stop Getting Lied To 1. Stop Pitching, Start Investigating
As a founder, you are looking for "the truth, not a gold star". If a potential customer tells you they don't care about the problem you're solving, that is a . It saves you months of wasted effort. Look for "zombie leads"—people who give lukewarm compliments but never commit. How to Know If It’s Working: The Commitment Test
"How many times did you go to the gym last week?". 3. Love the "Bad" News
You have a "million-dollar" idea. You run it by your friends, your colleagues, and even your mom. They all say the same thing: "That's amazing! I’d definitely buy that."
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