: The same processes that make a company efficient at producing current products often make it impossible to innovate in a new direction. Where to Buy the Book This classic is widely available across major retailers: Go to product viewer dialog for this item.
: New disruptive markets are initially too small to satisfy the growth requirements of a large organization. The Innovators Dilemma - The Revolutionary Book...
: New value propositions that initially underperform in the mainstream but appeal to a small, new, or "low-end" customer base (e.g., the first personal computers or hydraulic excavators). : The same processes that make a company
In , Harvard professor Clayton M. Christensen presents a startling paradox: great companies often fail not because they make mistakes, but because they do everything "right"—they listen to customers, invest in their best products, and chase high margins . This very focus creates a blind spot for disruptive innovations , which typically start as simpler, cheaper, and lower-performing products in niche markets before eventually overtaking the mainstream. Core Concepts of the Book Sustaining vs. Disruptive Technology : : New value propositions that initially underperform in