You can present a "Brandometer" feature that asks users to rate their brand (1–10) across Neumeier’s five essential disciplines:
True innovation is anything that "scares the hell out of everybody else" because it is untried and unsafe. 5. The "Five Disciplines" Health Check The Brand Gap
These features move the topic from abstract theory into a tangible, "fun" activity for your audience or team. 1. The "Swap Test" (The Best Visual Feature) You can present a "Brandometer" feature that asks
Fill in the blanks: "Our brand is the ONLY [category] that [how you are different] for [who your customers are] in [where you are located] who need [why you are important]". The Brand Gap