: Don't just talk about an idea. Build it. Rough models spark better conversations than slide decks.
: A quick-turnaround process where teams immerse themselves in a problem to produce a solution in days, not months.
Most companies innovate based on what they think customers want. In Tom Kelley reveals how the design firm IDEO does it differently: they watch. Key takeaways for your team:
What’s one small change you’ve made recently that solved a big customer headache? 👇
: Innovation starts with "anthropology"—carefully watching how real people interact with products to find hidden frustrations.