Plan: Get New Customers, M... | The 1-page Marketing

: The goal is to make buying a "sensible next step" by building trust and demonstrating value. Phase 3: The "After" (Customers)

The book is structured around a that follows the customer journey through three distinct phases: Before , During , and After . Phase 1: The "Before" (Prospects) The 1-Page Marketing Plan: Get New Customers, M...

: Dib advocates for using an "ethical bribe" (like a free guide or consultation) to capture contact details rather than trying to make a sale immediately. : The goal is to make buying a

: Instead of expensive branding, small businesses should rely on direct response marketing —ads that are trackable, measurable, and demand a specific response. Phase 2: The "During" (Leads) The 1-Page Marketing Plan: Get New Customers, M...