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How apps are engineered to keep us switching tasks, fueling a cycle of distraction and stress.

Technology was designed to make us more efficient, but it has birthed the myth of . In reality, the human brain doesn't "multitask"—it "context switches." Rapidly toggling between emails, notifications, and deep work creates a heavy cognitive load , which triggers the release of cortisol (the stress hormone). Over time, this constant state of high-speed switching leads to mental fatigue, reduced creativity, and burnout. Key Themes to Explore:

Studies show that "multitasking" actually lowers IQ by 10 points and reduces productivity by 40%.

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