The industry is increasingly adopting AI and advanced technology, making games a major driver of export growth (77% of total export increases in certain periods). Shift in Consumption Habits
Rising labor costs for top-tier creators have forced production companies to rely heavily on streaming giants like Netflix, which invest heavily in global dramas.
Korean content remains a dominant global force, with an increasing number of dramas making the top 100 global rankings, including " Queen of Tears " and " Mom's Friend's Son " in 2024.
The fast, constant flow of content on platforms like TikTok causes increased FoMO among younger audiences, driving the need to stay continuously updated.
Popular media now functions as an "Education-Entertainment" tool, where audiences engage in reflection and social change, rather than passive consumption. Impact on Society Popular Media as Entertainment-Education - Diva-portal.org
A popular television series can serve as a sophisticated Education-Entertainment tool when it is based on a participatory process, DiVA portal Media and entertainment outlook | Deloitte Insights
Gen Z (56%) and millennials (43%) report that social media content is more relevant to them than traditional TV or movies. Gen Z in particular spends about 50 minutes more per day on social platforms than the average consumer.
The industry is increasingly adopting AI and advanced technology, making games a major driver of export growth (77% of total export increases in certain periods). Shift in Consumption Habits
Rising labor costs for top-tier creators have forced production companies to rely heavily on streaming giants like Netflix, which invest heavily in global dramas.
Korean content remains a dominant global force, with an increasing number of dramas making the top 100 global rankings, including " Queen of Tears " and " Mom's Friend's Son " in 2024.
The fast, constant flow of content on platforms like TikTok causes increased FoMO among younger audiences, driving the need to stay continuously updated.
Popular media now functions as an "Education-Entertainment" tool, where audiences engage in reflection and social change, rather than passive consumption. Impact on Society Popular Media as Entertainment-Education - Diva-portal.org
A popular television series can serve as a sophisticated Education-Entertainment tool when it is based on a participatory process, DiVA portal Media and entertainment outlook | Deloitte Insights
Gen Z (56%) and millennials (43%) report that social media content is more relevant to them than traditional TV or movies. Gen Z in particular spends about 50 minutes more per day on social platforms than the average consumer.