Some viewers criticized inconsistent product placements , such as Dal-mi carrying a luxury Dior bag despite her established financial struggles. Start-Up – K-Drama Episode 4 Recap & Review
In a pivotal scene, both Dal-mi and In-jae attempt to recruit Do-san. Dal-mi asks him to be her companion, while In-jae wants him as a subordinate. In a show of trust, Do-san chooses Dal-mi to be the CEO of Samsan Tech.
A lighter moment occurs when the group plays Go-Stop at Dal-mi's grandmother’s house. This scene fulfills a childhood wish for Ji-pyeong, though it is tinged with the bittersweet reality of his hidden identity . Critical Reception Start-Up Season 1 Episode 4 (S01 E04) Korean Drama
The episode received an average rating of 4.5/5 from some review outlets for its "refreshing drama".
The episode centers on the "Hackathon" at Sandbox. Competitors must pass a grueling selection process to secure residency and funding. In a show of trust, Do-san chooses Dal-mi
After winning the CODA competition, Samsan Tech faces interest from investors but lacks a clear business model. Ji-pyeong mentors Do-san on professional etiquette to help him navigate high-level meetings. Key Moments & Highlights
Won In-jae (Kang Han-na) officially resigns from her stepfather’s company to start her own venture without his influence. She and Dal-mi are pitted against each other when they both apply for Sandbox. Critical Reception The episode received an average rating
Nam Do-san (Nam Joo-hyuk) continues to play the part of Seo Dal-mi’s (Bae Suzy) successful "first love," but the deception begins to crack . During a date, Dal-mi confesses she loves him for the letters and for being her first love—qualities that Do-san knows belong to Han Ji-pyeong (Kim Seon-ho).