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An interesting analysis of Starbucks' pilot projects reveals how the company uses these offers to drive specific behaviors:

The Starbucks promotion is one of the company's most popular but frequently changing offers. While historically a staple of "Happy Hour" events, recent strategic shifts have altered how these coupons are distributed. The "Science" Behind the Coupon starbucks buy one get one coupon

: The company often uses "bait" promotions, such as bonus stars or BOGO deals, to re-engage less frequent customers, whereas frequent "power users" may see fewer aggressive discounts. Recent Strategic Changes An interesting analysis of Starbucks' pilot projects reveals

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: BOGO and discount offers are the most common offer types sent to members. Interestingly, female customers are found to be 16% more likely to complete an offer they have viewed compared to male customers.

: Most current BOGO offers are no longer public coupons but are targeted, one-time rewards delivered via the Starbucks App . How to Find Current BOGO Offers

: Under new leadership in late 2024, the company signaled a move away from frequent deep-discount promos like "2 for $10" to improve employee morale and focus on the core "coffee experience".