Star Wars: Episode Vi - Return Of The Jedi Subt... Page

had already designed packaging for a "Revenge" product line. Why George Lucas Changed His Mind

During production in 1982, George Lucas and co-writer Lawrence Kasdan initially felt that Return of the Jedi sounded a bit "weak". To give the finale more punch and marketing appeal, they officially changed the title to . The change was so official that: Theatrical trailers were released with the "Revenge" title. Thousands of posters were printed and sent to theaters. Star Wars: Episode VI - Return of the Jedi subt...

The Story Behind the Subtitle: How "Return of the Jedi" Nearly Lost Its Way had already designed packaging for a "Revenge" product line

For many fans, Star Wars: Episode VI – Return of the Jedi is the definitive conclusion to the original trilogy. But did you know that its famous subtitle was almost something much darker? If you’ve ever seen a vintage poster with a slightly "wrong" name, you’ve glimpsed one of the most famous marketing pivots in cinema history. The Title That Almost Was: "Revenge of the Jedi" The change was so official that: Theatrical trailers