In these challenges, MUAs who fail to impress the judges—industry professionals and Dominic Skinner —are sent to the "Face Off" chairs. This typically results in a 15-minute time penalty for the next challenge or a head-to-head technical drill (like a winged eyeliner or ombre lip) to determine who is eliminated from the competition. Success Beyond the Show Glow Up: Britain's Next Make-Up Star - Media Centre - BBC
: The MUAs (Make-Up Artists) traveled to Birmingham for a social media campaign for a sport and fitness brand. Social Media CampaignGlow Up: Britain's Next Ma...
In the competition show , "Social Media Campaign" is a recurring professional assignment where aspiring artists must create makeup looks specifically for online marketing or social media platforms. Key Episode Highlights In these challenges, MUAs who fail to impress
: Guest judge Ivy Weir-Ikpeme challenged them to produce a gym-friendly, natural make-up look that would appeal to a diverse customer base. Series 6, Episode 1: TikTok Mastery In the competition show , "Social Media Campaign"
: MUAs were tasked with creating social media content where they had to master TikTok transitions and lip-syncing to showcase both the brand and their own artistry. Series 3: Social Media & Filters
While multiple seasons feature social media challenges, specific notable instances include:
: The artists created impactful looks for TikTok, including a creative brief centered around recreating face filters . The Competition Format