Originals Pr... - Snap Announced Its Latest Slate Of

Hosted by Matt Friend, the event honored 22 creators across categories like comedy, beauty, and sports.

Snapchat is doubling down on its identity as a premier destination for mobile-first entertainment. While the platform made waves with its Snap Originals , the focus in early 2026 has shifted toward elevating independent creators and integrating advanced directly into the viewing experience. 🏆 The Inaugural "Snappys" Awards Snap announced its latest slate of Originals pr...

Snap’s Santa Monica headquarters, transformed into a theater. Hosted by Matt Friend, the event honored 22

DJ Khaled received a Lifetime Achievement Award for his long-standing influence on the platform. 👓 2026: The Year of AR Glasses 🏆 The Inaugural "Snappys" Awards Snap’s Santa Monica

Snap’s 2026 Strategy: From Originals to the "Snappys" and Smart AR

In March 2026, Snap hosted its first-ever , signaling a new era for its content slate. Rather than just traditional scripted series, the platform is now spotlighting the "Snap Stars" who define its culture.