: SKYND aims to explore the darkest parts of the human psyche as a reminder of humanity's past. The song serves as a "remembrance" intended to make people uncomfortable and force reflection on sensitive topics like school shootings.
The official music video for "Columbine" by the industrial-electronic duo , featuring death trap rapper Bill $aber , was released on October 9, 2020. Unlike the duo's typical songs that name perpetrators directly, this track focuses on the victims and survivors of the 1999 school shooting to emphasize the emotional weight of the tragedy without glorifying the shooters. Conceptual Overview SKYND Feat Bill $aber - 'Columbine' (Official Video)
: The inclusion of Bill $aber adds a "death trap" rap element to the band's signature industrial pop sound. SKYND Feat Bill $aber - 'Columbine' (Official Video) : SKYND aims to explore the darkest parts
: This release marked a departure for the band; the shooters are kept as a haunting presence in the background rather than being the central focus. Unlike the duo's typical songs that name perpetrators
: The band uses the song to advocate for better identification and destigmatization of children struggling with mental health issues and to highlight the ease of access to unsecured weapons. Production Credits
The video was produced by TallyHo! and features the following key creative team: : Pascal Walder & Manolo Zacate Director of Photography : Pascal Walder Production Designers : Robin Fessel & Lea Hättenschwiler VFX : Luzian Schlatter & Manoj Shrestha Styling & Make-up : Arlette Kobler (for SKYND) Musical Style & Reception