Success didn't happen overnight. The book details how they constantly tweaked their menu, branding, and operations to survive early failures.
It is available for purchase and download on LitRes . skachat knigu nachni s malogo
In 1965, Fred DeLuca was a teenager in Connecticut looking for a way to pay for medical school. A family friend, Dr. Peter Buck, gave him a piece of advice: "Open a submarine sandwich shop." Success didn't happen overnight
The "story" within the book is actually a roadmap for anyone starting with limited resources: Dr. Peter Buck
