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After over 30 years, the company remains a leader in the industry, recently updating its logo in 2025 to reflect its growth while keeping its iconic griffins.

: In April 2026, the company announced a major multi-year agreement to produce official collectibles for the upcoming HBO Original Harry Potter series . shopnoblecollection

: In 2017, they opened their first (and currently only) standalone retail store in Covent Garden, London . After over 30 years, the company remains a

: Beyond Harry Potter , they hold licenses for major properties like The Lord of the Rings , DC Comics , Game of Thrones , Jurassic Park , and Minecraft . : Beyond Harry Potter , they hold licenses

: They recently expanded their offerings with "Bendyfigs" and plush toys, trademarking the term "Toyllectibles" to describe high-end figures that blur the line between toys and collector's items. The Brand Today