A professional press release isn't just news; it’s a tool for journalists. To get picked up, it must be objective, concise, and formatted correctly. 1. The Lead (The "Who, What, Where, When, Why")
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Stick to Arial or Times New Roman, 12pt. A professional press release isn't just news; it’s
[Optional Sub-headline: Provide a bit more detail to hook the reader] it must be objective
— [Date] — [Company Name] today announced [main news point: a new product launch, an event, or a major hire] . This development is expected to [mention the primary impact or benefit] .