, officially known as Serif (Europe) Ltd, is a prominent British developer based in Nottingham, best known for its Affinity suite of professional creative tools. Founded in 1987, the company spent decades building "Plus" range legacy products like PagePlus and PhotoPlus before completely pivoting to the Affinity brand in 2014 to compete directly with Adobe.
: A professional vector graphics editor and successor to DrawPlus. It is widely used for illustration, UI design, and branding. Serif Software
In March 2024, Serif was acquired by the Australian design giant in a deal valued at several hundred million pounds, aiming to bolster Canva's professional-grade offerings. The Affinity Suite , officially known as Serif (Europe) Ltd, is
: A desktop publishing app released in 2019 as a professional-grade successor to PagePlus, used for layouts, brochures, and books. Strategic Shift & Canva Acquisition This? This was the Big Affinity and Canva Announcement? It is widely used for illustration, UI design, and branding
: A high-performance raster graphics editor designed to rival Photoshop, supporting advanced photo editing and digital painting.
The core of Serif's modern success is its integrated suite of creative applications, which are favored for their one-time purchase model in contrast to Adobe's subscription-heavy Creative Cloud.