: Focus on the 20% of activities—marketing and sales—that drive 80% of your revenue.
: Highlight limited availability or time-sensitive bonuses to encourage immediate action. Phase 4: Build Your Sales Machine Automate the process of turning strangers into buyers. Sell Like Crazy by Sabri Suby
Before launching any ads, you must identify the that generates the most revenue. : Focus on the 20% of activities—marketing and
Craft an offer that is so good your customers feel stupid saying no. "If we don't hit X
: Use the "How to [Desired Outcome] Without [Pain Point]" formula to grab attention. Phase 3: The "Godfather" Strategy
: Use bold guarantees (e.g., "If we don't hit X, you don't pay") to remove the fear of buying.
: Examples include free reports, cheat sheets, or diagnostic tools.