- Fetish Ft. Gucci Mane (official Music Video) | Selena Gomez

The video begins with Gomez walking through a seemingly empty suburban neighborhood, a setting meant to evoke a sense of isolation and hidden dysfunction beneath a "perfect" surface.

Rather than typical romantic imagery, Gomez is shown in a state of mental breakdown within a home. She engages in strange, tactile acts such as: Squeezing her tongue with an eyelash curler . Eating inedible objects like soap, lipstick, and glass . Dancing inside a walk-in freezer .

The visual style—marked by soft yellow and pink hues—is often compared to the films of Sofia Coppola (specifically The Virgin Suicides ) and the psychological horror of the 1981 film Possession . Artistic Context

The official music video for "Fetish" by is a surreal, horror-inspired departure from traditional pop visuals. Directed by photographer Petra Collins , the video explores a "dirty, gross, and weird" side of love through a suburban-gothic lens. Key Themes & Visual Symbolism

Gomez and Collins intentionally avoided typical "sexy" tropes. The video focuses on how the body reacts to movement and sound (reminiscent of ASMR), aiming to show a woman who is in control of her own sexuality and internal "ugliness".

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Date: May 31, 2024

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