The first step is to watch the footage multiple times to get a sense of the "whole" before breaking it into parts.
Group your codes into broader categories based on similarities. Saroj_121mp4
: Note your initial impressions of the setting, tone, and any prominent subjects. The first step is to watch the footage
Break the video into "units of analysis"—these could be specific scenes, sentences, or even non-verbal cues like body language. Methods & Examples - Scribbr
: Ensure your categories are mutually exclusive—meaning a specific segment of the video fits clearly into one category over another. 4. Generate Explanatory Themes Content Analysis | Guide, Methods & Examples - Scribbr