The recent marks a shift from passive AI assistants to active business execution . SAP Customer Experience: What's New in Q1 2026
As of , SAP is aggressively transforming its Customer Experience (CX) portfolio from a collection of stand-alone tools into an AI-first, "composable" suite . This strategy aims to bridge the "engagement divide," where 79% of brands still struggle with disconnected data and systems. 1. Strategic Pillars of SAP CX (2025–2026) SAP continues to build out customer experience ...
SAP's roadmap is defined by two primary mandates: and Suite-first . The recent marks a shift from passive AI
: By linking CX directly to ERP and supply chain data, SAP enables businesses to see the financial impact of customer loyalty and promotions in real-time. 2. Key Product Innovations & Releases SAP continues to build out customer experience ...