The project is delivered through multiple formats designed to educate and guide new entrepreneurs:
The project centers on a high-stakes hypothetical scenario: if a successful entrepreneur suddenly lost everything—their money, reputation, customer list, and products—what would they do from Day 1 to Day 30 to save themselves? This concept was developed by Russell Brunson , the co-founder of ClickFunnels , to provide a practical roadmap for anyone starting from scratch with only their marketing knowledge and a ClickFunnels account. Core Components of the "30 Days" Project Russell Brunson - 30 Days
: A free online event where these 30 entrepreneurs are interviewed about their specific plans. The summit typically unblocks 10 new interviews each day over a three-day period. The project is delivered through multiple formats designed
: A 30-day coaching program often bundled with the book. It is led by Russell Brunson and other coaches like Julie Stoian and Stephen Larsen, providing daily tasks to help participants launch their own first funnel. Key Themes and Strategies The summit typically unblocks 10 new interviews each
: Participants must assume they have no existing audience or affiliate partners, forcing them to rely on pure marketing fundamentals like identifying a "Dream 100" list and creating a new offer from scratch. Phased Rebuilding : Most plans follow a logical progression: Week 1 : Planning, validating a topic, and initial outreach.
: A 550-page hardcover compilation featuring day-by-day blueprints from 30 different "Two Comma Club" winners (entrepreneurs who have made at least $1 million using ClickFunnels ). Each chapter provides a unique, step-by-step strategy for rebuilding a business in one month.
: Creating the product (e.g., an eBook) and building the funnel.