: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it".
: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance.
: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of. : Roddy highlights the moment he "had to
Are you interested in a or more info on the Feed Tha Streets II project?
: High-end cars like the Bentley Coupe and Porsche, along with "stars in the Wraith roof," serve as literal and figurative symbols of how far he’s come from "the bottom". Production & Aesthetic Are you interested in a or more info
Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP)
### The video follows Roddy’s journey from "sleeping on the floor" to living his dreams. by JMP) ### The video follows Roddy’s journey
Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.