For over a decade, Riley Jensen lived a comfortable life selling hospital beds and medical equipment for a Fortune 500 company. He had a stable income and a young family, but he was far from fulfilled. A former Division I quarterback at Utah State University , Jensen found himself stuck in a "safe" career until a blunt confrontation from his wife, Georgann, changed everything: "I don't want to see you come through that door one more time doing a job that you hate". A Late-Blooming Dream

Jensen teaches that anxiety and performance have an inverse relationship; focusing on what you can't control increases stress and kills confidence.

He often cites the "Harvard rats" study, noting that hope can sustain effort far beyond physical exhaustion.