While "Plug Walk" and "New Freezer" were the primary commercial drivers for the album, "Lost It" was a fan favorite that contributed to The World Is Yours entering the . The song remains a staple of his discography, often cited for the seamless chemistry between Rich and the Migos.
The video has garnered over 56 million views on YouTube, cementing it as one of the most recognizable visuals from his debut era. Rich The Kid - Lost It ft. Quavo, Offset
"Lost It" is a high-energy collaboration between , Quavo , and Offset , serving as a standout track from Rich The Kid's debut studio album, The World Is Yours . Song Overview While "Plug Walk" and "New Freezer" were the
Released on July 9, 2018, the official music video adds a conceptual narrative to the song: Alex "Grizz" Loucas. "Lost It" is a high-energy collaboration between ,
The track features a booming bassline typical of the Atlanta trap scene. Lyrically, the song focuses on themes of , gang loyalty , and a lavish lifestyle . Rich The Kid and the Migos members trade verses about high-end fashion (Louis Vuitton), expensive cars (Bentley, "retarded" coupes), and their rapid rise in the music industry. Music Video
Watch the official music video directed by Alex 'Grizz' Loucas, featuring the psychiatric hospital escape narrative: Rich The Kid - Lost It ft. Quavo, Offset RichTheKidVEVO YouTube• Jul 10, 2018