Device: Rhetorical

Rhetorical devices generally fall into several categories based on how they manipulate language: Rhetorical devices and appeals | Reading | Khan Academy

Whether it is a politician’s rallying cry, a catchy 30-second commercial, or a simple text to a friend, our communication is built upon "invisible architects" known as . These are linguistic tools designed to evoke specific emotions, emphasize key points, and make arguments more persuasive. Far from being dusty academic terms, rhetorical devices are the stylistic gears that make language memorable and impactful. The Art of Persuasion rhetorical device

The Invisible Architects: How Rhetorical Devices Shape Our World a catchy 30-second commercial