Do's and don’ts of text-message marketing for your restaurant

In the restaurant industry, "producing a text" generally refers to or text-to-order services used to engage customers directly on their smartphones .

Sending a text around 10:00 AM to promote a lunch special can catch diners just as they begin planning their meal.

These are functional messages that streamline the guest experience.

Here are the most common ways restaurants use text-based communication: 1. Marketing & Promotions

Automated messages can notify customers of earned rewards or provide exclusive "show this text" discounts for free items like coffee or appetizers.

Notifying subscribers about live music, trivia nights, or holiday-themed menus. 2. Transactional & Operational Texts

Text messages are a high-engagement channel for driving immediate sales, with open rates often cited around .