Reification, Or The Anxiety Of Late Capitalism Access

Reification has expanded to include branding, political "spin", globalization, and social stereotyping.

Timothy Bewes wrote the 2002 book Reification, or the Anxiety of Late Capitalism , published by Verso. Key Core Concept Reification, or the Anxiety of Late Capitalism

We constantly attempt to avoid being turned into a "thing" or commodity. Reification has expanded to include branding