Reciprocity

Not all "giving back" looks the same. According to Study.com , social psychologists recognize three main types:

: People can spot a marketing "gimmick" from a mile away. If you're giving only because you want something back, it will feel transactional rather than relational. reciprocity

: Giving without expecting anything immediate in return, common in families or close-knit communities. Not all "giving back" looks the same