R-ewolucja I Zdrowie - Nowe Rozdanie Ељwiadomoељc... Apr 2026

For companies in the FMCG, pharmaceutical, and tech sectors, the report suggests that "health" is now a cross-category requirement. Brands are encouraged to move beyond functional benefits and address the consumer's desire for and simplicity in their health journey.

There is a heightened skepticism toward traditional marketing. Consumers are increasingly looking for scientific backing, "clean label" products, and brands that align with their personal values regarding sustainability and transparency. R-EWOLUCJA I ZDROWIE - NOWE ROZDANIE ЕљWIADOMOЕљC...

The report (R-evolution and Health – A New Deal of Awareness) is a comprehensive study published by Infinia in collaboration with partners like NielsenIQ . It explores the fundamental shift in how Polish consumers approach health, wellness, and self-care in a post-pandemic, high-inflation environment. Key Pillars of the Report For companies in the FMCG, pharmaceutical, and tech

Those who feel the pressure to be healthy but struggle with the complexity and cost of modern wellness trends. Strategic Implications for Brands Key Pillars of the Report Those who feel

The report analyzes how mobile apps, wearables, and telemedicine have become standard tools for the modern Polish consumer to monitor and manage their health metrics in real-time. Consumer Archetypes

Motivated by health but restricted by budget; they look for high-value-for-money health alternatives.

Consumers no longer view health merely as the absence of illness but as a proactive balance between physical fitness, mental well-being, and "emotional hygiene."